Do you ever get people visiting your webiste that aren't from your local market? Chances are if you have any traffic at all, you probably do. Many real estate and mortgage professionals disregard these visitors and miss out on a huge source of revenue from their website in the process.
So how can you make money from these people?
The first is obvious - REFERRALS! Active Rain makes it so simple for you to send referrals so you don't have any excuse. I have sent two referrals within the past two weeks already (and I am a loan officer). I learned early on that I cannot serve every client, so I have a real estate license for the purpose of making referrals (lenders that's a bonus tip for you).
The second is affiliate marketing. Your visitors have obviously come to your website looking for information, so why not sell it to them? Lots of people will buy a "how to save thousands" on real estate or "how to get a home after a bankruptcy" type product and YOU can sell it to them - and you can do it without ever talking to them. How, you ask? Through the power of affiliate marketing.
Affiliate marketing is one of the best revenue generating secrets of all time in my opinion. You can make money while you sleep from your website and it is a blast to get checks in the mail out of the blue. And best of all, becoming an affiliate doesn't cost any money.
To learn more about affiliate marketing, I strongly recommend reading the Super Affiliate Handbook by Rosalind Gardner. She is at the top of the game, and I am happy to say she is one of my colleagues.
I hope that helps. If you need hands on expertise to help you implement affiliate marketing, lead capture, or any other online business development related service, feel free to contact my Internet Marketing firm, Web Traffic Team.

Anthony, good point - thanks much
Thanks - I'm checking into the book.
Anthony - Good post with great points. I am going to check that book out also. Thanks for the information, and keep those referrals coming...some may be under the tree for you soon.
Stan Barsch
Anthony, when these things are presented on a site in a tasteful manner and best interest of the potential client it can make for an enriched web experience. I'd be happy to serve your referrals in L.A.!