Mortgage Market News - Phoenix, AZ

I would like to wish you all a Happy and Safe Independence Day! Take time to rest, relax, and be thankful for the freedoms that we have as Americans.  Also, let's put aside our opinions about the war and remember those who fight for our freedom all around the world, which allow us to enjoy what we have in this country.

Lastly, keep our country, our troops, and their families in your thoughts and prayers this weekend and always!

~ Anthony

When I made the transition in to the mortgage business, one of the thing that gave me an advantage over the competition was my kowledge of Internet Marketing. I had just sold my share of the Internet Marketing Consultancy that I had founded and needed to do something that was not in competition with my partenrs for a year. I was totally fine with this because I needed a break, and of course, the mortgage industry was experiencing good times.

As a former real estate agent and developer, I had lots of contacts in the industry but there was no guarantee they would all jump to do business with me unless they had a reason to leave their current providers. Some did for which I was thankful, but much of my business - both from customers and real estate agents - came through my online marketing activities.

Over the past several years, I have launched several mortgage an real estate related websites which send me thousands of monthly visitors. Most of all, these are targeted visitors - those looking for my products or services - as my websites are coded to rank well based on what people are searching for in the market. Let me share with you some tips which have helped me obtain multiple top-ten rankings across multiple search engines ofr the past several years resulting in with new contacts, prospects, and closed transactions.

1. Know what people are searching for. I often hear people say "I am number one of (insert term or phrase here). The real question is "are people actually searching for that?". The key here is doing some keyword research. There are several free tools out there that can help with this, but investing a little money can go a long way in that you will have more accurate data.

2. Have a website with a blog. Having a website is great, but because there is so much competition, websites with blogs often rank much better in search engines. Mostly this is because of the new content that is continually added to the blog. So take note, the key is posting often.

3. Utilize Paid Search Marketing. If anyone asks me what's the best use of money to promote a business, I would say that paid search is pretty close to the top. Why? Becuase you get a direct result from your investment in that your web traffic is generated nearly instantly. Keyword research & geo-targeting are critical here to insure that you are getting targed web traffic or you will be throwing money away. Please also know that you need to set your daily limits and watch your campaigns very closely or you could spend a fortune and not kow until it's too late.

4. Capture your visitors information. One of the biggest flaws people make with their websites is to drive traffic to a website and not have a way to know who visited or follow up with them. The best way to capture this information is to offer a free newsletter, or even better, a free downloadable product in exchange for the prospects name and email. If you can get a phone number as well it makes for a stronger prospect and allows you to follow up more direclty with them.

5. Learn & Practice Internet Marketing. I certinaly can't give you the A to Z's of Internet Marketing in one blog post, nor can I put it into practice for you. As you invest little bits of time into your Internet Marketing strategy, you will start to see results and you can continue to build on your successes. I have written two books that may help you as you grow your business. The first is The Market Seems Slower When you Don't Have Clients and it was written with real estate professionals in mind. You can pick up a copy here: http://www.afpaci.org/get-clients/ The second book is Internet Marketing Secrets from the trenches and is in the process of being updated. You can register to be notified when it is completed and qualify for a discounted price by pre-registering. Visit: http://www.webtrafficteam.com/ebook to register. I hope you find this helpful and I look forward to your feedback. If you would like professional Internet Marketing advice, feel free to contact my firm, Web Traffic Team at 800-461-6207 or email me.